Product Guides

Lifecycle segments help classify your customers based on recency and purchasing behavior. Biznalyst auto-generates these segments as soon as your data is connected, allowing all analytical tools to evaluate performance consistently and accurately. 1. How Lifecycle Segments Work Lifecycle segments identify where each customer stands in their buying journey on a given snapshot date . All Biznalyst tools—Revenue Measurement, Churn Measurement, LTV Analysis, Segmentation Analysis

Biznalyst works best when your purchase data is clean, structured, and up to date. This guide explains how to connect your data—either by linking your Shopify store or by uploading a CSV file—and what to expect after setup. Supported Data Sources Biznalyst currently supports two ways to bring in transaction-level purchase data: Shopify (recommended for Shopify merchants) CSV uploads (for all other platforms or custom systems) Both methods populate your workspace with the purc